My 2 cents on the new Camaro...gotta say it

[Hylton]

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Funny you mention that Hylton... pricing it too far out of reach of that younger market...

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That's what I told Scott S. - If you are going to price the car 1 dollar more than an equivalent Mustang, don't bother!

We discussed the 4th gen pricing strategy and why I thought that failed. His argument was that buyers got more features than the Mustang which justified the high price. Unfortunately people do not think that way. They go into a dealership and say "I can get a Mustang GT for xxx per month. How much would my monthly payments be for this car (Z/28)?"