Interview with Mary Barra

[Pro Stock John]

GM has to balance a few things, profitability, growth, ESG, and changes in safety/emissions/fuel economy.

GM does not a good job of carving out niches and staying in them, and wastes time with stuff like the new Hummer.

If you look at the success of Honda, they have focused on specific offerings that they keep refining and making better. I would bet the average 27 year old looking for a nice car will look at an Accord or a Civic 4 door before they test drive a Malibu or a Cruze. Malibus look good and should be marketed more. The Cruze looks and feels cheap.