Dodge Credits the 840-HP Demon for Increased Challenger Sales
At first glance, the 840-hp Dodge Challenger SRT Demon doesn't make a whole lot of sense. It makes way more power than anyone could ever need their road car to have, most American's can't afford it, and only a few thousand will ever be built. But Dodge says it didn't build the Demon to sell Demons. It built the Demon to sell regular Challengers. And apparently, that plan is working, even though Dodge still hasn't actually delivered a Demon to a single customer.
Speaking to the Detroit News, TimKuniskis,FCA's head of passenger cars, said Challenger sales are up, and he credits the Demon."We haven't built the first one yet, but people have been talking about this car since January," he said. "So the hype has been building and selling other Challengers. Our Challenger sales are through the roof. We're having an all-time record year to date."
http://www.msn.com/en-us/autos/news/...cid=spartandhp
09-20-2017, 03:59 PM
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