mopar playing a different game in 70 than GM/Ford

[black69]

442w30,

If you are writing a book on selling muscle, I think you should consider how mopar added in the Hotwheels angle (I am a hotwheels nutt, got my kids to join in too). I still have all my original hotwheels from 67-70ish, and what I have noticed lately, was the hotwheels sponsorship on the AAR cuda (logos on the quarters), etc, the snake and mongoose drag cars. All that stuff was a big deal back then. And you have to give mopar a little credit, for connecting what kids like, to what mommy and daddy might buy.