The New, Newer Project: Part Tres...

[njsteve]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: StealthBird</div><div class="ubbcode-body">Steve, they called it the Formula steering wheel because it was patterned after the 1960's Momo F1 steering wheel. That steering wheel was very popular back then, so when Pontiac copied the design, they called it the Formula wheel, as in Formula 1.

As for the car, Pontiac used the name Formula in the same vein as Trans Am. They were both racing series (F1 and SCCA Trans Am). Pontiac had a knack for naming their high perf cars after a racing series, or a track, such as Bonneville, Formula 1, Trans Am, Le Mans, Grand Prix, Can-Am, and Grand Am.
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I remembered about them naming it after another wheel but couldn't recall the exact trivia. Thanks for that.

So how do you explain the Pontiac Aztek?

Let's name a car after a group that tears the still-beating hearts out of their supporters and eventually goes extinct from its excesses...Oh, I guess they got that one right, too..... [img]<<GRAEMLIN_URL>>/rolleyes.gif[/img]