mopar playing a different game in 70 than GM/Ford

[442w30]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Schonyenko2</div><div class="ubbcode-body">
But the one that sticks out in my mind was the AMC commercial that had an AMX, or Javelin, not sure which anymore, where the older parents are setting in the house and the house starts shaking. Mom looks out the window and says &quot;Harold, come look what your son did to his car&quot;. After a couple more&quot; come look what your son did to his car&quot; statements, Harold looks out the window, and there's a big ass blower out the hood, roll bar and slicks on the car with the kid having this huge smile. I loved that commercial. That's the way it was. Muscle car anarchy. </div></div>



There's actually a book written by the head of AMC's ad agency, which could be of interest to some of you:

http://www.amazon.com/Life-Advertising-M...sing+mary+wells