1968 Mod Rod 442

[442w30]

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This pic was posted in the fantastic 'Old Street Scenes' thread here on the board. It is from the 1968 Chicago Auto Show. Oldsmobile was obviously REALLY trying to shed it's stodgy image, and here's what they came up with. An early take (by one year) on the '69 mod themes by the Dodge boys & Plymouth.

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I never really thought Old had a stodgy image back then.

And what Mod themes are you talking about? You mean the Mod Top? Only Plymouth had a Mod Top, but I guess the intention of my point is that Mod was a certain style from mid-1960s London whose name often was co-opted for other "modern" styles through the decade.