Lake Geneva Raceway (wisconsin) History
LGR was originally known as the Lake Geneva Speed Center. Promoters generated publicity by building an airplane landing strip, which they used to bring in movie stars. The promoters claimed the starts were part of the huge investment being made to construct a drag strip that would be nationally known. [2] Lake Geneva was the home to a Playboy Mansion. [3] Contractors got swallowed up in the excitement and did work without upfront payment.
Drag Strip
The track opened on July 3, 1963 as a drag strip. Only 600 fans showed up. The first drag race was won by Fox. Contractors talked to each other after the event, and found out that none of them had been paid. The contractors formed a group and took over the track. The final drag race was held in 1977, and was won by Fritz Barels
http://en.wikipedia.org/wiki/Lake_Geneva_Raceway