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I don't think that GM and their marketing people have a clue.
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Pretty much the same sentiments in a conversation I had this morning. One of the engineers here at work has a '69 427 Corvette and has been a die-hard GM supporter his whole life. Like most of us, he swore he would never drive a Ford.
He just ordered a new Mustang.
GM needs to open the window and take a look at the world outside.
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Similar story... I have a buddy who has Pontiacs and only Pontiacs... He had been GM-head his entire life owning only a 2003 50th Ann Vette and 1996 Impala SS with 200 miles other then his Ponchos... He just took delivery of a 2005 Mustang GT. Nice car I might ad!