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I don't think that GM and their marketing people have a clue.
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Pretty much the same sentiments in a conversation I had this morning. One of the engineers here at work has a '69 427 Corvette and has been a die-hard GM supporter his whole life. Like most of us, he swore he would never drive a Ford.
He just ordered a new Mustang.
GM needs to open the window and take a look at the world outside.