That excuse sounds very strange but ok. My first thought was, how much does this "mold" actually cost to produce and if the majority of their customer base likes and wants the rounded face (me included), why not just write it off and produce what is being asked. My totally novice brain is telling me and I am guessing around $100,000 for a new mold? Peanuts in the grand scheme of things. They could still keep the flat mold and continue to produce them as well so not loss.
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