LG Rolls Out Roll Up TV
LG Electronics literally rolled out what SVP of marketing David Vanderwaal called the “ultimate future TV”; it’s a TV that rolls out of the sound bar box below.
To oohs and aahs from the crowd, the company unveiled its LG Signature OLED TV R, which “magically rolls up,” senior director of product marketing Tim Alessi added during a Jan. 7 press conference at the CES show in Las Vegas.
The TV “brings freedom of design to a space,” Vanderwaal noted. The TV can roll up only partway in the box, which includes a Dolby Atmos soundbar, to become a control console to check the weather and perform other functions.
In what is called the “zero view,” the TV is hidden completely and can be used to play music.
