[Charley Lillard]

A example of it was on the yellow 67 Yenko I think. Bidding had died at I think around 300K and reserve was not met. Dana asked the high bidder to raise his own bid to 325K which apparently was the reserve or close enough so the seller would get his net if Dana waived some fees etc. Bidder raised his own bid to 325, someone jumped in and bid 350, orig guy bid 375. The bid of 350K was not accepted because the auction was down to just the high bidder that raised his own bid. Dana charged the orig high bidder 325K and Dana now has a customer for life. If it wasn't for that orig. high bidder the car would have never met reserve or sold.