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"Attention bottom feeders". Anyone remember those infamous Hemmings ads from Chevycraft??
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One time I called him on a 57 4 door wagon he had for sale. The price had doubled. He said "It must be priced to low cause I've had too many calls on it". Needless to say I wasn't sucked in.
I used to get his catalogues just to see what I needed to be buying at swap meets, and for the pictures.
I didn't use those prices as a guide though.